Public Relations Specialists

Public Relations specialists serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships between these organizations and the public (U.S., 2004). Managers of these organizations soon come to realize the important of public relations, and increasingly rely on public relations specialists for advice on strategy and policy decisions for their organization.

Organizational public relations has been defined as the intentional organizational practices and processes of representation with others in multiple, often complex sites, where information is exchanged, meaning mobilized and managed, and consensus, consent, and legitimation gained or lost (AEJMC, 1998). This definition includes the function of public relations, government relations, advertising, and sales promotion, which are often seen as separate activities and distinct practices inside the organization. These distinctions lose meaning outside the organization.

Organizational public relations has historically been regarded as an attempt to influence various outcomes such as image, presentation, opinions and decision-making (AEJMC, 1998). It does this through persuasion, promotion, asymmetrical and propaganda. Although active audiences and the environment help to determine corporate image, organizational public relations seems to exert the strongest influence over image. Organizational public relations shapes public deb

Related Essays

Women and Public Relations .... Public relations specialists can work in public affairs, community relations, public information, media relations, public opinion, government relations .... (2635 11 )

Women and Public Relations Although the ter .... Public relations specialists can work in public affairs, community relations, public information, media relations, public opinion, government relations .... (2595 10 )

The President and Surrogate Spokespeople .... takes its message directly to the public, using appointees as surrogate spokespeople and also engaging pollsters, public relations specialists, press assistants .... (2379 10 )

Normalization of US-Vietnam Diplomatic Relations .... and most Southeast Asia specialists, the normalization .... Once the announcement was made, public attention moved .... Normalization of relations with Vietnam by itself .... (2037 8 )

Demosclerosis .... They retain law firms, public relations specialists and a host of other professionals to win public and political support for their causes, ie, think abortion .... (2128 9 )

Category: Business - P