Marketing & Financial Analysis INTRODUCTION This research provides a market

The time frame of this case is the late1970s. Within this time context, the latest full year for which sales data are available is 1977. The size of the total market for clock and timer products in 1977 was 20.807 million product units, with a market value of $121.26 million. General Electric's share of this market was 4.608 million product units (22.1 percent), with a market value of $24.614 million (20.3 percent). Obviously, the average selling price of General Electric clock and timer products is lower than the market average, as the company's market value share is lower than its product unit market share.

Fouryear market projections predict a total market size of 25.035 million product units by 1981 (a fouryear market growth of 20.3 percent), with a market value of $146.528 million (a fouryear market value growth of 20.8 percent). Thus, while most of the projected market growth is expected to result from increased product unit sales, approximately 2.4 percent of the market value growth is expected to be the result of increases in the average product un

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illions)[b][c] 9.443 9.723 + 3.0   Gross profit ($, millions) 15.171 25.804 + 70.1 Sales and administra tive costs ($, millions)[d] 8.200 9.500 + 25.7   Profit before federal tax ($, millions) 6.971 16.304 +133.9 ====== ====== Before tax profit as a percentage of sales (%) 28.3 45.9 + 62.1 Notes: [a] based on Ashland production [b] product unit data for commercial clocks unreadable for 1977; number used to make product classifica tion totals equal company product unit totals [c] electronic timers and electronic programmable timers combined for 1981, because no variable cost data provided for electronic programmable timers [d] allocated overhead costs less fixed and variable overhead costs for Ashland, which are included in the cost of sales =============================================================== indicate, General Ele
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Some common words found in the essay are:
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Approximate Pages = 6 (250 words per page)

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