ion this year (1990) on liquid-diet products and programs (Beck, Springer, Beachy, Hager and Buckley, 1990, p. 52). Other findings include: (1) up to 50 percent of those enrolled in medically supervised programs never complete them; and (2) there is a three to one chance that people who lose weight rapidly will regain it (as opposed to people who lose weight at a slower rate) (p. 52). Their research also determined that Americans would spend an estimated $33 billion in 1989 on diets and diet-related products and services, up from $29 billion in 1988 (Miler, et al., 1989, p. 56).
No matter how experts concur on "the old theme of variety, balance and moderation," people still look for the easy way out, the shorter route. The quicker they can lose it, the sooner the whole process will be over. However, as every program has stated and every doctor and nutritionist quoted in hundreds of articles, weight loss needs to be done at a slow pace, with a balance of exercise and a change in eating habits (behavior modification). But those are not the answers people wi
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