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rosperity than can be obtained elsewhere. Similarly, the new corporate "giants" (e.g., Nokia, Airbus, Red Bull, British Petroleum, and Vodaphone) are rapidly establishing themselves as multinational, global players equal to and likely to surpass many of their American counterparts.

The emergence of the euro as a major and highly competitive currency, the takeover of many American companies and brands, and the creation of profitable politico-economic alliances with Third World and Second World countries are also seen by Reid as posing a chal

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