Popularity of Resort Hotels

Resorts are hotels that are destinations in and of themselves. Guests do not have to go outside the property for meals, entertainment or other amenities. Resorts are often located in striking natural surroundings, such as the Ahwahnee at Yosemite National Park. Or, they may be built around physical activities, such as golf and tennis resorts. Still others have developed in conjunction with recreational activities that are strictly for amusement, such as the Disneyland Hotel in California.

The earliest American resorts were developed near mineral springs, and had has their influence the health resorts of Wiesbaden, Spa and Saint-Moritz. These European health resorts provided all the amenities to which their pat

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ing the low season, they must determine how these guests differ from the guests who arrive during the peak season. What additional amenities do summer vacationers want, for example, that winter skiers do not? The availability of outside recreational activities, such as golf and tennis, is paramount to success, according to a number of resort operators (Jesitus "Lenders,"á35). Resorts which have a low volume of groups and meetings may want to put off investing in providing secretarial services. Knowing the type of guest which frequents the resort, and keeping in touch with them after their stay, is key to a resort's success. This communication is likely to consist of direct mail pieces that keep former guests apprised of special events, discount offers and new programs and facilities. There are many ways in which resorts can organize activities during nonpeak months. For example, ski resorts can use their chair lifts as sightseeing rides, or as transportation for hikers and campers. Mountain bikes, which have gained recent popularity in the United States, can be rented instead of snowboards and skis. Resorts located near towns can build on local history to create summer festivals. Telluride, Colorado puts on more than 25
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Approximate Pages = 12 (250 words per page)

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