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udience. In order to accomplish this, most persuasive speakers start out with an anecdote or story. A good opening should also seek to "establish a common bond with the audience" (Cook, 1989, p. 60). It is obvious that the audience will be more effectively persuaded if it identifies with the speaker. The conclusion is perhaps the most important part of the speech. A good ending should include a call to action and it should refer one last time to the centr

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