ond, and creates more than 500,000 passenger records each day (Hooper, 1990).
YIELD MANAGEMENT AND RESERVATIONS BIAS
In the context of operations, the most serious factors for competing airline carriers are (1) discount pricing, and (2) the control of operating costs (McKellin, 1989). In the deregulated environment, dealing effectively and directly with the problem of discount pricing has proved to be difficult. Therefore, many airline companies, have dealt with the problem indirectly. The strategy has been one called critical mass (McKellin, 1988). The critical mass strategy recognizes that market share cannot be
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