Television advertising

Television advertising is breaking new ground in many areas of advertising, venturing into many areas previously considered too controversial, and the public and the government are responding with condemnation. Recently, Puma had to pull their ads which used chimps and which they said had been approved in the US by animal rights groups, a claim which proved false (Puma). Those objecting to the ads and asking for its withdrawal and a pledge from Puma not to use primates in future commercials objected because, in order to use the animals for commercials, they have to be separated from their mothers at a very young age. At around seven years of age, they are too big and strong to be used, so spend the rest of their 40 to 50 year lifespan "behind bars" in sanctuaries or zoos. This is the fourth time in two years that Puma has had to pull ads using chimps. Animal rights activists a

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