ssed with sex - not because the images are really there. However, there are many others researchers who take Key's claims seriously. At the current time, the controversy over subliminal advertising continues to exist. Most researchers agree that it is possible to create subliminal images in magazine ads or television commercials. However, they do not all agree on the extent to which these subliminal messages are capable of influencing consumers. Evidence in support of subliminal perception was obtained during a study which was conducted in Cambridge, England. In that study, people were asked to determine whether or not a sequence of letters represented a word. It was discovered that the subjects did better on this test when they had been subliminally exposed to the sequence before the test. In this way, it was shown that subliminal messages "significantly affected understanding" in the subjects.
Nevertheless, the controversy remains over the extent to which subliminal messages are capable of actually manipulating consumers. Some researcher
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