ng adults. Some analysts and public interest groups condemn the use of sexual innuendo in advertising, particularly when such advertising targets pre teens and teenagers. Advertisers engaging in this practice contend either that the use of sexual innuendo has no harmful effects or that the use of sexual innuendo is protected by First Amendment rights. The proposed research will compare the effects of sexual innuendoes in advertising in magazines on pre teens and teenagers versus adults.
The research method that will be used in the conduct of the proposed investigation will be the interview survey type. A survey is "a process of collecting data from existing population units, with no particular control over factors that may affect the population characteristics of interest in the study" (Pfaffenberger and Paterson, 1994, p. 13). The four guiding principles underlie effective surveys are as follows: 1. A survey must be systematic (Isaac and Michael, 1994, p. 128). The planning and execution of the survey must assure appropriate content coverage and sound, efficient data collection. A survey questionnaire will
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