alth risk with serious or severe consequences. Second, the person must believe that the benefits of taking the preventive action outweigh the perceived barriers to (and/or costs of) taking that action (Yeomans-Kinney, Vernon, Frankowski, Weber, Bitsura, & Vogel, 1995). The Theory of Reasoned Action posits that attitudes and subjective norms combine to determine behavioral intentions, which in turn cause volitional behaviors (Olson & Zanna, 1993).
The conceptual basis for an effective community health services program, thus, must focuses on the will to act of the members of the target population. This approach minimizes the potential for cultural conflict and assures that minimizes the potential of bias by the health-promotion coord
...