Advertisng and Obesity
This is an excerpt from the paper...
The International Journal of Behavioral Nutrition and Physical Activity recently published the findings of Mary Story and Simone French in a piece entitled "Food Advertising and Marketing Directed at Children and Adolescents in the US." Story and French, operating on the well-founded assumption that the food and beverage industry in the US views children and adolescents as a major market force, conclude that this phenomenon is actively contributing to the enduring state of ill-health and obesity that young Americans are experiencing. Story and French show that there is a distinct correlation between childhood obesity and advertising trends. Food marketers recognize that young consumers have considerable spending power, exert formidable influence over the spending habits of their parents, and are eating more and more often away from home. Though many factors can influence eating behavior, it is food advertising that is wielding the most sinister weapon. Actively promoting unhealthy products and lifestyles to an audience that is not conditioned to question the content and message of the advertising, food marketers are de
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Some common words found in the essay are:
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Approximate Word count = 762
Approximate Pages = 3 (250 words per page)
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