Prudential

The famous Rock of Gibraltar logo was designed in 1896 by New York-based J. Walter Thompson, and in 1916, the company sold its first group life policy. As Chapin observes, the company became "mutualized" (buying its shares back from a majority of its shareholders). This move, unfortunately, coincided with the American entry into World War I, and the families of soldiers killed in combat were paid more than $7 million in claims. World War I was followed almost instantly by the influenza epidemic of 1918, in which Prudential took another major hit, paying out almost half a million dollars in claims on one day alone (Chapin, 1950, 42).

During the next decades, the company kept buying its stock back from shareholders, and, by World War II, the company was in control of all of

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arkets mutual funds, annuities and other financial products and services. These financial services are available through Prudential's Individual Insurance representatives as well as Prudential Securities Financial Advisors" (1999 Annual Report). This is followed by a disclaimer in the notes to the financials. "While the reserves of the parent company naturally do not ensure the success of the investments division, the expertise and influence that a reputable and well established company such as Prudential can wield are impressive to any investor" (1999 Annual Report). Real Estate Prudential Real Estate is a network of independently owned and operated North American real estate brokerages which provide services to residential, resort, and commercial property buyers and sellers. The division does about $68 billion in annual sales, making it one of the fastest growing franchisers in the industry. "The Prudential Real Estate network has nearly 37,000 real estate professionals in over 1,400 offices across the United States and Canada ready to exchange buyer and seller information" (1999 Annual Report). Prudential has made it its objective to e-qualify these real estate professionals; i.e., to make them aware of electronic means
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Approximate Word count = 1437
Approximate Pages = 6 (250 words per page)

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