as part of its 100th-year celebration, and will surprise the bears with new features on its road bikes. . .and can see sales of $4.5 billion in 2003, up from $4 billion in 2002 and $3.4 billion in 2001, and earnings of $2.15 a share in 2003, up from 2002's $1.83 and 2001's $1.43" (Marcial p. 86).
We will now examine and evaluate the strategic directions of Harley-Davidson by making use of Porter's Five Forces model (Porter 1980). Harvard economist Michael Porter's book, Competitive Advantage dealt with the different ways that companies can gain long-term competitive advantage. He argued that companies, when planning strategic survival, must plan within the framework of the "Five Forces" model. The Five Forces are: A) The force of potential new entrants; B) The force of the competit
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