uch more quickly than by calling each airline individually. In addition to the fees associated with the system itself (and American estimates that half the automated travel agents use Sabre) American receives a royalty for each booked passenger, regardless of the carrier the passenger is booked on. The result is increased profits for American and a new business, data processing, for the airline. United Airlines has a similar service, called Apollo, which initially included only United flights, but which now includes all flights for all carriers, as does Sabre.
A third way in which passengers can book airline reservations is through the Internet and on-line computer services. Both Apollo and Sabre offer direct access through the Internet, and the increasingly number of homes with computers is likely to make this an increasingly popular way for travelers to book their reservations (Ayre 121).
Advances in technology such as bar coding means that freight carriers are able to track packages with an efficiency previously unavailable. As this has come about, companies such as Federal Express have greatly expanded their service offering, including early mor
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