ominated by Anheuser-Busch, which has the largest share, and Miller Brewing Company, which has a smaller share but which is owned by the conglomerate Philip Morris. The remaining breweries, including Coors, are second tier (or lower) companies competing largely on a regional basis but also on the national level.
Pricing in the beer market is a complicated issue, and Pabst made the mistake of pricing its product out of the market. At this point, pricing typically causes products to fall into the regular/premium category, superpremium (with commensurably higher prices), and the budget category. Coors participates in the regular/premium market.
The Lite beer category offers beer with fewer calories than traditional beer, and a pr
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