use," 1999, p. 23). The company has largely succeeded in this role, although its initial years of controlling NBC were not easy ones. There were rumors that the company was going to sell NBC in two units (news and entertainment) in the early 1990s, which caused concern among the NBC affiliates (Carey, 1993, p. 26). Such a move would mean that the affiliates would have to negotiate with two different companies instead of one, and would effectively cause serious harm to the NBC network (which includes radio as well as television). GE eventually decided against this option,
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