Solution providers suggest they would be more receptive using or recommending branded systems if there was a level playing field in terms of price.
According to Temma Ehrenfeld, in the computer business faster is always better. This is the main reason engineers try each year to etch ever-smaller circuits into silicon chips. The shorter the distance the electricity needs to travel, the faster the system. Shortening pathways is not the only way to speed things up. Sending light, rather than electricity is faster. Engineers are now experimenting with using light rather than electricity on ordinary computer chips. Combining silicon chips with light could revolutionize the computer industry. It could make computers CPUs cheaper and faster (Ehrenfeld, 56).
According to Barry L. Bayus, Gary Erickson and Robert Jacobson, based on data from firms in the personal computer industry, a study was conducted of the effect of new product introductions on three key drivers of firm value:
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