ility to spend has allowed the company to move quickly into the fast-growing markets as they are identified. For instance, Abbott Laboratories started work on a diagnostic test for antibodies to the AIDS virus later than the competition but got to the market first, bringing in 60 percent of what is now a $50 million business. The sales force for the Diagnostics Division is noted for its aggressiveness, and it has managed to gain more than 50 percent of the doctor's office market for quick pregnancy tests (Deveny & Hamilton, 1987, p. 90).
The division has continued to try to find answers to medical questions in a way that corners a market or market segment. A little-known but widespread disease called toxoplasmosis is caused by a parasite often found in cat litter boxes and that has infected half the population of the country. Most people have developed an immunity, but if a pregnant woman is exposed to the p
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