re strong arguments for taking a global view. There is a threat of foreign competition that occupies managers today, and too often the response they make to this threat is misdirected and ill-timed. One of the reasons for this is that most managers do not understand what global competition is, and so the first step is to learn the meaning of the term and the nature o
Multi-National Marketing. (1969, December 31). In LotsofEssays.com. Retrieved 04:05, May 03, 2024, from https://www.lotsofessays.com/viewpaper/1706926.html