ew state-of-the-art Gulfstream jet is priced to sell at $35 million (Farnham 54). A less expensive, midsize jet comes in at about $13 million ("Corporate" 13). The pricetag--and potential shareholder resentment--can make some executive suites think twice about the tradeoff in convenience and prestige. Nevertheless, Fortune says that by the end of the first decade of the twenty-first century, the major corporate-jet manufacturers anticipate selling 500 planes, more than 60 percent of them in North America, which works out to a $17.5-billion market (Farnham 55).
Some corporate inflight services are already in the marketplace, notably the Columbus, Ohio, timeshare-jet company called NetJets, reportedly grossing $10
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