"A burgeoning consumer culture needs one big thing รป consumers." In the case of the American housewife, that consumer has been targeted and re-targeted while being severely under-represented or poorly represented in the world of advertising media and mass media cultural representations. Children of the late 1950's and early 1960's, while being over-exposed to Donna Reed and Harriet Nelson stereotypes of female image, rarely if ever were exposed to African and Latino women of the same or even close to represented images within the mass media culture.
It is only recently, (within the last quarter century) that women of color have been introduced into the imagery of the mass media culture and those women have yet to be rewarded with status that is equal to their numbers. Most are represented only in 'specialty' market magazines and while African-American women are represented as buffoons and bad mothers or crack heads, Latino women are still extremely underrepresented in media and Asian women not at all.
"The worst thing you can do is try to beat a man at his own game. You just beat the women at theirs." Proven advice from father himself and we all know 'Father Knows Best'. Except in the case of women. Unfortunately while the male established and run media culture was hypnotizing women with this sort of 'advice' on how to be and act and think on the one hand, the real women were in the real world experiencing another thought pattern of a conflicting sort. Excel at every masculine ideal that you aspire to, yet remain your feminine masochistic self for the sake of the men. Our assigned positions were always better for us, no matter what our true aspirations might be.
With the advent of the controllable magic powers of women, the true essence of the sexual revolution became evident through television. While young women noted these fictional characters as something of super-heroine reinforcement models, the TV industry...