ed and ecstaticö (p. 211). The rapid acceptance of television in the late 1940s and throughout the 1950s quickly created a market for programming and a broad audience for the powerful images of social change. By the early 1960s, a number of protest movements had reached their height at the same time that television had become pervasive throughout American society. The 1960s created what Craig Reinarman (1995) calls ôthe first ætelevision generationÆö (p. 102). This generation learned to take many of its clues for behavior and cultural acceptance from the images it saw on its television screens.
Douglas Kellner (1990) notes that the success of the civil rights movement was due, in part, to its timing:
The expansion of television news from 15 to
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