left it with an unclear mission. Although the company now seems back on track with improving the service at its restaurants, experimenting with new food items and taking on the competition in its advertising, the lack of experience (under one year, in most cases) of its senior executives with the organization puts the company in a vulnerable position. Part of this can be seen in the company's inability to successfully introduce its Hot Wings product (Hume, April 9, 1990, p. 4).
PepsiCo's ownership has also brought about a number of other changes that puts the company in a weakened position, including increased dissension with franchisees. KFC's franchisees have a history of being allowed to run their operations as best they see fit, with little or no interference from the parent corporation. PepsiCo significantly changed the franchisee agreement without h
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