ration's increasing federal funding of drug prevention and treatment programs as a matter of social policy, taking the view that the most effective way to curb drug abuse is to eliminate demand rather than focus on supply. In this regard, a evidence of a variety of efforts to discourage drug use can be found in the literature. Koehrsen and Damon (1993) cite a promotional program undertaken in Waterloo, Iowa, modeled after baseball-card collection, to encourage cooperation between police and citizens, especially younger people. The local police department sponsored a program of collectible cop cards, with photographs of local officers on one side and biographies, together with anti-drug use slogans and statistics, on the other. Meanwhile, such community-based organizations as parks and recreation associations have engaged in a variety of public-information teaching efforts aimed at preventing unwise drug use among young people as well as the adult population (Prince, 1990; Johns, 1993). The potential to reach a wide segment of the population is indicated by Johns when he says that some 192 million people made use of parks-and-recreations services in 1992. Stivers (1994) describes the establishment of a teen center at the community hall at the Zuni Pue
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