ton Metropolitan Area are marketing communications and customer service. Every company involved in the marketing of products must disseminate information about the existence of the company and its products, the features of the products, the terms for the acquisition of the firm's products, and the ways in which the firm's products will benefit the market being targeted. There are four primary activities by which a firm may communicate with its customers. Together, these activities are known as a firm's marketing communications mix. These communications activities are as follows: 1. Advertising. Advertising consists of any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor.
2. Personal selling. Personal selling is any oral presentation in a conversation between a representative of a marketing organization and one or more prospective purchasers for the purpose of making sales.
3. Sales promotion. Sales promotion involves the offer to pro
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