control the capital control the means to mass media and cinematic expression
Consequently, while contemporary Third Cinema represents a politically conscious, oppositional cinema, it often produced by "Third World" segments of the population within the First World (Chakravarty 14). However, opportunities for cultural and economic austerity continue to grow, as nations gain the confidence to move beyond their earlier subordinate position.
Focusing particularly on the cinema of India, Israel, and Africa, it is possible to trace the transition from the postcolonial era to the postmodern era. To a large extent, filmmakers from these regions are caught between the contradictions of technologically-driven mass culture and rapid capitalization in the face of acquiring a cultural consciousness. Chakravarty refers to this phenomenon as a need to "activate emancipatory desires in order to redirect or defuse them by invoking an array of pleasures and organizing them in such a way that the dominant pleasures become associated with conservative or individualistic
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