nchisees frequently conduct business at great distance from franchisor organizations. Thus, the concept of agency is involved in the management of franchise networks, and literature relevant to agency theory is reviewed in this chapter.
The maintenance of corporate image within a franchise network finds some parallels with channel management within the context of marketing. Therefore, literature related to the theory of channel management and conflict is reviewed in this chapter.
Lastly, literature specific to industrial management of corporate image is reviewed in this chapter. This literature covers both the development and the maintenance of corporate image in franchise organizations, with an emphasis on the hotel industry where possible.
A synthesis of the findings of the literature reviewed concludes this chapter. This synthesis emphasizes the relevance of the literature to the problems confronting hotel organization
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