of the post-1989 Polish economy is that marketing capabilities have grown exponentially.
Based upon an analysis of PolandÆs history, its unique culture, and its economic climate, this report describes marketing in Poland as enjoying significant synergies with marketing in the United States. With PolandÆs much-anticipated entry into the European Union pending, the viability of marketing bank and financial products has clearly improved. The adoption of the euro after membership in the European Union will permit manufacturers across Europe and the United States to streamline their operations in Poland and to enjoy currency transactions that are less complicated.
The report contains a number of tables and charts describing PolandÆs current economic situation along with an extensive review of relevant literature that highlights PolandÆs cultural and economic profile as well as issues related to marketing. Finally, the report offers suggestions for specific marketing activities and strategies that are likely to work well in this growing economy.
Brief History of Poland
One of the largest of the countries of Eastern Europe, Poland was the first of these countries to liberate its government from the Communist domination endured for 45 years. It was the relegalization of the trade union Solidarity and the agreement to hold partially free parliamentary elections that appeared to have opened the floodgates of radical reforms that spilled over into other countries of the Soviet bloc. In 1989, a year of drama unmatched in modern history, government after government collapsed in Eastern Europe and politically transformed not only Poland but also East Germany, Hungary, Czechoslovakia, Bulgaria, Romania, and the Soviet Union itself.
The first Polish state was established in the tenth century by Mieszko I. Under him the Poles became Christians. Mieszko's descendants, known as the Piast Dynasty, ...