A Propoganda Model and the Media
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The problem of the influence of the free-market economics model of media is explored by Edward S. Herman and Noam Chomsky in Manufacturing Consent: The Political Economy of the Mass Media. The authors utilize a series of case studies and their own extensive research over a long period of time to assess the mass media in the United States. They explain their methodology in the Introduction; to employ a propaganda model that is ôan analytical framework that attempts to explain the performance of the U.S. media in terms of the basic institutional structures and relationships within which they operateö (xi). The book therefore centers on media structure and performance, not on the media effects on the public. The authors acknowledge, however, that ôno simple model will sufficeàto account for every detail of such a complex matter as the working of the national mass mediaö (304). Herman and ChomskyÆs basic complaint and theme is that the U.S. mass media in all forms do not live up to their traditional image as key information providers. The authors contend that the media serves the powerfu
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Approximate Word count = 738
Approximate Pages = 3 (250 words per page)
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