uch conflict all the time, whether it is the protestors who march on the WTO trade summits or Eastern governments who resist what Friedman (1999) argues are the set of economic rules germane to globalization: opening, deregulating and privatizing your economy. If free-market capitalism is an American export around the globe in the new international system, then so is American culture. In past eras the influence or dominance of a culture was largely a regional one. The advent of technology and the spread of free-market capitalism after the Cold War, however, have enabled the ôAmericanizationö of the globe. American culture is the c
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