E-Business Marketing Definitions
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The 4PÆs of marketing are product, price, place, and promotion. These are the variables that produce the particular marketing mix that will be used to reach consumers within the target market. The product consists of the products and services being offered for sale, along with all of their distinguishing features and benefits. Features include such characteristics as size, color, functionality, design, and materials. Benefits are the advantages the product offers to the customer. The marketing mix must be geared to elicit a response from the target market, and it does that most effectively if the 4PÆs operate in unison to convey a consistent message. Price is the amount of money the customer will pay to purchase the product. The amount of money the price is set above and beyond the cost to make the product is the profit. Promotion is creating an awareness of the product in the marketplace through marketing efforts such as advertising, public speeches, conferences, publications, and public relations campaigns. Place is where the produ
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Some common words found in the essay are:
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Approximate Word count = 726
Approximate Pages = 3 (250 words per page)
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