dustry, the consumer-electronics industry, and retailers. When you open up a new DVD player from Samsung, there's a Netflix registration card waiting for you. Go to any number of movie Web sites, and there's a Netflix-registration banner adö (2). Sixth, NetflixÆs movie recommendation engine adds personalization to its site and helps customers find movies that they would enjoy but were unaware of.
As for weaknesses, one drawback might be NetflixÆs size. Its site in 2003 had a little over one million users, compared with BlockbusterÆs 22 million customers (3). However, a bigger drawback is that the big companies are trying to cash in
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