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Women's Designer Shoes Market |
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Women's designer shoes the top brands in the country have found a highly profitable niche in the U.S. market. For the purposes of this paper, only non-athletic non-casual designer shoes will be considered: designer shoes of every heel height and style, plus boots. This particular market niche relies on cachet and word of mouth more than on traditional advertising. Designer shoes are not just footwear; they are status. Although top-notch shoe designers do advertise, they rely more heavily on the exposure their lines receive from being worn by Hollywood stars than on the catchy slogans and innovative ad campaigns that everyone else must rely on for business success. Once a designer's shoes are seen on the red carpet, they are hot whether they have ever been advertised or not. The U.S. footwear market did not gain in bulk during the 1990's. It is a mature market, however, and does continue to grow at a moderate pace. Much of the growth can be attributed to higher unit prices. The Dow Jones U.S. Footwear Index indicates a healthy picture for the footwear market, which at its highest is estimated to be worth $38.8 billion. FOT daily numbers are seen rising from 228 in April to 248 in May (1, Fig. 1). Dow Jones also shows a 52-week range from 194.80 to 256.53 and a one-year percentage change of 17.90% (1, Fig. 2). In the top ten best-performing stocks, however, only one company deals in designer shoes Kenneth Cole; the others are athletic shoes or lower-end manufacturer
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Blahnik, who has what fans refer to as "coolness factor," was described by Women's Wear Daily as "one of the most exotic spirits in London," whose work showed personal wit and flair, and it is thanks to his designs that the popularity of the stiletto heel was revived to become a classic staple. "The cultured designer creates shoes that make millions of women swoon, and Madonna once described his work as ębetter than sex' and added that ę[his shoes] last longer' ("Manolo Blahnik" askmen.com).
These designers are illustrative of the experiences of high-end shoe designers. Women crave their shoes like a rare delicacy and are willing to pay premium dollar to own them. Where they pay those dollars varies, though. High-end designer shoes are available in the designers' boutiques; in the more elegant department stores, such as Neiman-Marcus, Nordstrom's, Bloomingdale's, Marshall Fields, and Saks Fifth Avenue; in hotel boutiques
Category: Business - W
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Kenneth Cole, Niche Internet, , Manolo Blahnik, Designer Shoes, Retrieved June, Dow Jones, Shoe Warehouse, DJ Footwear, Johnson Learned, , designer shoes, june 2, retrieved june, designer shoe, june 2 2005, 2 2005, retrieved june 2, , kenneth cole, manolo blahnik, dj footwear, designer shoe market, niche internet, don't pink makes,
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