Born To Buy: The Commercialized Child and the New Consumer Culture

One of SchorÆs main themes is that children who are exposed to aggressive marketing and heavy consumerism are harmed by the process. Because of their youth and inability to resist marketing appeals or even distinguish them from programming, Schor (2004, p. 166) maintains, based on her study of 300 children, that children exposed to aggressive marketing are more likely to suffer psychological ailments, ôThe children who are more involved in consumer culture are more depressed, more anxious, have lower self-esteem, and suffer from more psychosomatic complaints.ö This cause-and-effect relationship disturbs Schor, who argues that the mixture of materialism, consumerism, and commercialization is producing a generation of children with no values of what remains important in life other than material acquisition.

Schor (2004) also argues that predato

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Approximate Word count = 1190
Approximate Pages = 5 (250 words per page)

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