It is generally impossible for a brand to have such appeal uniformly due to the complexity and number of elements involved in creating such a brand. A number of significant strategic and tactical considerations would be involved in the development of such brands. Such considerations encompass a brandÆs values, attributes, and image. Also involved are market category, target consumers, and competitors. The attitudes and beliefs of people in diff
Global Brands
A Chimera?. (1969, December 31). In LotsofEssays.com. Retrieved 21:44, May 03, 2024, from https://www.lotsofessays.com/viewpaper/1710311.html
Lots of Essays. "Global Brands
A Chimera?." LotsofEssays.com. LotsofEssays.com, (December 31, 1969). Web. 03 May. 2024.
Lots of Essays, "Global Brands
A Chimera?.," LotsofEssays.com, https://www.lotsofessays.com/viewpaper/1710311.html (accessed May 03, 2024)