The Walt Disney Company

The main problem is that Disney earnings have declined annually since 1997 and the stock is currently trading at 1994 levels. Many blame EisnerÆs leadership as the cause behind DisneyÆs stalled performance, despite his having turned the company into a moneymaker for the first dozen years of his leadership.

The shareholders who gave a no vote to Eisner, ousting him as Chairman of the Board, argue that company is not efficiently operating. Forced into retirement, Roy Disney maintains the company is overextending itself by extending its brands, including acquisition of cable channels, international theme parks, and others. As he said at the shareholder meeting, ôBranding is something you do to cowsàwhen thereÆs nothing original about your product,ö (Orwall, Steinberg and Lublin 2004, A1). Disney President Robert Iger insists management effi

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Approximate Word count = 1115
Approximate Pages = 4 (250 words per page)

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