Rhetoric Strategy of Today's Politics

Aristotle saw the usefulness of rhetoric as a means of persuasion. In Rhetoric, Aristotle maintains that there are three kinds of persuasive appeals embodied within the best rhetoric: Logos, Pathos, and Ethos. Logos is an appeal to the reason of an audience. Pathos is an appeal to the emotions of the audience. All three appeals are what is known as ôinternal argumentsö, ones that help a speaker persuade his audience of the validity of what is being said (Synopsis 2004, 1). In his recent loss of SpainÆs election, ruling Popular Party (PP) Prime Minister Jose Maria Aznar could have used better strategies of rhetoric to stave off Socialist challenger Jose Luis Rodriguez Zapatero, persuading Spanish voters he was the better candidate.

The Socialist Party won the election in Spain by a mere 4% of t

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Approximate Pages = 4 (250 words per page)

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