Speedy Car Rental

There are a variety of inefficient interfaces and processes in the operations of Speedy Car Rental (SCAR). The rentals reservation, payment, and return processes are not interfaced in an efficient manner. The reservation process is inefficient because it is carried out by hand by agents using standard hard copy forms. While availability is carried out electronically and updated daily at midnight, this system proves inefficient during operating hours because it can take from two to three hours for availability to be updated electronically. This results in dissatisfied customers and lost profits. The return process also alienates customers and is inefficient. Customers must wait in long lines to return rentals. Their information is not kept in an electronic database program, so they must repeat all personal and payment information to the agent every time they return a rental, even if regular patrons. The database that is used is inefficient because only the rental agreement number can be used to locate an order. Likewise, the parking lot configuration and attendant process is inefficient and could be greatly enhanced from the use of electronic technologies that would pinpoint vehicle locations and print maps for patrons looking for their rentals.

The competitive strategy for SCAR should be to become the low cost leader in the industry. Through electronic technologies this goal can be achieved through innovative bus

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