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College Athletes & Economic Rewards

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The generation of hundreds of millions of dollars from media coverage contracts, bowl championship series (BCS) games, the National Collegiate Athletic AssociationÆs (NCAA) basketball tournament, and increased merchandising is made for colleges and universities from the talent of Division I-A athletes. Despite these enormous revenues college athletes are locked by NCAA regulations into a system of virtual penal servitude where they continue to be exploited with economic reward, which is why it is time for the NCAA to compensate athletes in major college athletics programs.

In 1992 the NCAA was offered a staggering ô$143 millionö for the rights to cover the NCAA basketball tournament (Taylor 1994, p. 124).

Lee (1997) maintains ôItÆs time we stop punishing student-athletesö (14).

In post-season NCAA football appearances, teams were rewarded ôan average of $8ö for a bowl appearance and the 1997 contract signed by CBS to cover NCAA basketball over eight years is ôwort

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Some common words found in the essay are:
QUOTES PAGES, Division I-A, Stephen Schott, Sports Illustrated, Viewed Feb, Athletes THESIS, Golf World, AssociationÆs NCAA, Marketing Quarterly, Science Monitor, college athletes, wendel 2005, ncaa basketball, lee 1997, rossi 2002, basketball tournament, taylor 1994, weintraub 2003, ncaa basketball tournament, schott 1996, wendel 2005 argues, 2005 argues, cover ncaa basketball, viewed feb 20, feb 20 2005,
Approximate Word count = 679
Approximate Pages = 3 (250 words per page)

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