College Athletes & Economic Rewards

The generation of hundreds of millions of dollars from media coverage contracts, bowl championship series (BCS) games, the National Collegiate Athletic Association's (NCAA) basketball tournament, and increased merchandising is made for colleges and universities from the talent of Division I-A athletes. Despite these enormous revenues college athletes are locked by NCAA regulations into a system of virtual penal servitude where they continue to be exploited with economic reward, which is why it is time for the NCAA to compensate athletes in major college athletics programs.

In 1992 the NCAA was offered a staggering "$143 million" for the rights to cover the NCAA basketball tournament (Taylor 1994, p. 124).

Lee (1997) maintains "It's time we stop punishing student-athletes" (14).

In post-season NCAA football appearances, teams were rewarded "an average of $8" for a bowl appearance and the 1997 contract signed by CBS to cover NCAA basketball over eight years is "wort

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Category: Economics - C