mparable to those of Southwest Airlines.
Managerial Values: Chairman and Co-founder, Herb Kelleher, has always managed this company in good times so that it was ready for bad times. As a result of this philosophy, the company has the strongest financial position in the industry, and it was therefore better prepared for the devastating aftermath of September 11, 2001. SouthwestÆs senior management recognizes that it operates in an industry that is cyclical, energy intensive, labor intensive, and capital intensive. It also recognizes that operating costs are largely fixed, and operations are subject to federal oversight, weather conditions, and natural disasters. ManagementÆs values include:
A conservative approach to financial management
Careful hiring practices to ensure that the company is not training employees for short term assignments but instead for long term relationships
Focusing on fun; by putting its employees first the company recognizes that passenger loyalty come and goes which is the nature of business, but with
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