3 Essays (Music. Advertising. Marriage & Parenting)
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Claudio Monteverdi was an Italian composer, violinist and singer. Henry Purcell was one of EnglandÆs finest composers. Antonio Vivaldi was an Italian priest and composer. VivaldiÆs music was in the Baroque tradition, but the composer adopted a number of innovations into traditional Baroque music schemes. In his works he invented melodies and themes, including harmonic contrasts, rhythmic structure and bright and joyful music. Baroque music typically focuses on the contrast of heavy sonorities and Vivaldi helped evolve a more impressionist style in his works, often considered to be a forerunner of romantic musicians like Bach. According to one music historian, VivaldiÆs concertos were in the ôItalian styleö and he was considered ôa master of melodic invention and the projection of a sense of dramaö (Antonio, p. 1).VivaldiÆs works demonstrate a variety of approaches to the Baroque genre, ones written for a wide range of instrument and instrument combinations. The Baroque style is also evident in the works of Monteverdi, but Monteverdi composed between the Renaissance and Baroque periods and his works includes those that can be categorized in both genres. MonteverdiÆs music helped bring about the shift from the Renaissance to the Baroque style in composition. Monteverdi worked on madrigals for most of his early career and divided musical practice into two categories, the ôprima pratticaö and the ôseconda pratticaö (Claudio, p. 148). Prima prattica was chara
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backing. The data in the Discover ad informs us we will get ôknowledgeableö service in a prompt ô60 secondsö manner (Discover, p. 1). The claim made by the ad is that ôimpatience is a virtueö (Discover, p. 1). A warrant is typically stated but does not have to be. The warrant in this advertisement is that virtuous people who demand fast, knowledgeable service use Discover. The subtext is used as backing for this warrant, explaining that customers will be talking to a knowledgeable person in ôless than a minuteö (Discover, p. 1).
The advertisement is designed with the following parts according to one advertising analyst: 1) attract attention, 2) arouse interest, 3) stimulate desire, 4) create conviction, and 5) get action (Responding, p. 50). Attention is attracted in the Discover ad by placing the flattering part of the text in bright white against a black background, ôWe think patience is a virtue tooö (Discover, p. 1). Interest is aroused by the promise of service with a live person in under a minute. Desire is stimulated by the shining Discover card in the ad and the motto ôIt pays to Discoverö (Discover, p. 1). Conviction is generated by telling consumers there will be ôNo getting the runaroundö (Discover, p. 1).
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Some common words found in the essay are:
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Approximate Word count = 1707
Approximate Pages = 7 (250 words per page)
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