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The Walt Disney Company and its Subsidiaries

The Walt Disney Company and its subsidiaries is a diversified worldwide entertainment company with operations in four business segments: Media Networks; Parks and Resorts; Studio Entertainment; and Consumer Products. The Walt Disney Company is the second largest media conglomerate in the world, behind Time Warner. Marketing magazine writes that the ęDisney' name and logo ranks seventh among the world's most valuable brands (22). The Media Networks section includes the ABC television network in addition to ten broadcast television stations and more than seventy radio stations. The Studio Entertainment group produces live-action and animated motion pictures, television animation programs, musical recordings and live-stage plays. Walt Disney Studios produces films through Walt Disney Pictures, Touchstone, Hollywood Pictures, and Miramax. Walt Disney Parks & Resorts owns some of the most popular resorts in North America. Walt Disney Internet Group oversees the Web entities ABC.com, Disney Online, and ESPN.com. The Consumer Products group licenses Walt Disney characters and other intellectual property to manufacturers, retailers, show promoters and publishers worldwide. Its subs

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The Walt Disney Company and its Subsidiaries. (1969, December 31). In LotsofEssays.com. Retrieved 20:35, December 19, 2014, from http://www.lotsofessays.com/viewpaper/1711876.html