industry to adopt the yield management concept. While this problem is more serious for the marginal operator, it is an issue of concern to all operators. The development of a marketing strategy to stimulate the use of unused capacity in the lodging industry was crucial, and thus far yield management has been the answer.
Most secondary business reference services include the lodging industry as a part of the hotel/gaming industry. As the hotel/gaming designation indicates, the acti
YIELD MANAGEMENT IN THE HOTEL INDUSTRY. (1969, December 31). In LotsofEssays.com. Retrieved 07:25, May 18, 2024, from https://www.lotsofessays.com/viewpaper/1711878.html
Lots of Essays. "YIELD MANAGEMENT IN THE HOTEL INDUSTRY." LotsofEssays.com. LotsofEssays.com, (December 31, 1969). Web. 18 May. 2024.
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