mations that require special plug-ins. A trend developed toward simpler Web pages with focused messages, and graphic designers helped Web designers realize these goals. Given that Web sites battle for the 54 seconds that the average user spends at a Web site, it is not surprising that graphic design has become a central element in Web design (Ball, 2001).
USING GRAPHIC DESIGN TO PROMOTE AN IMAGE
Web sites are often extensions of the organization that they represent. If the company or organization has established an elegant image, its Web site should reflect that image. On the other hand, a playful image is entirely appropriate for a Web site that wants to
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