has its own set of economic rules ù rules that revolve around opening, deregulating and privatizing your economy. (Chapter 1)
à globalization has its own dominant culture, which is why it tends to be homogenizing. (Chapter 1)
à the defining perspective of globalization is integration. (Chapter 1)
à the defining measurement of the globalization system is speed ù speed of commerce, travel, communication and innovation. (Chapter 1)
This enlightened perception of the phenomenon of globalization is the major contribution of The Lexus and the Olive Tree (Friedman, 2003). Globalization is much more than economics, but globalization also is about economics, which Friedman (2003) acknowledges in The Lexus and the Olive Tree.
Friedman (2003), however, also is quite predictable in
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