ts of money to reassure the public that its products were safe. In spite of the companyÆs efforts to reassure the public, many experts thought no one would ever buy Tylenol again due to fears that it might not be safe:
I don't think they can ever sell another product under that name," advertising genius Jerry Della Femina told the New York Times in the first days following the crisis. "There may be an advertising person who thinks he can solve this and if they find him, I want to hire him, because then I want him to turn our water cooler into a wine cooler (1998).
Obviously, Della Femina was wrong. The public did buy Tylenol again, and in fact, the com
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