Marketing Mix for the HEV
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The marketing mix for the Hybrid Electric Vehicle (HEV) includes place (China), price (still being determined), product (the HEV), and promotion. The decision to introduce the HEV into China was based on many factors, among them ChinaÆs newfound prosperity. From a country where 80% of the inhabitants survived on less than a dollar a day twenty years ago, China has become a nation with 230 million mobile phone accounts. In fact, looking at China today, ôwe see a country with substantial 'software advantages' that promise to sustain growth and create greater prosperityö (ôChina Joins the Global EconomyùPart Twoö). Determining the price of the HEV will require extensive financial analysis and cannot be finalized until the analysis and research are concluded. The pricing has to be
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Twoö Determining, Volkswagen Overall, HEV China, Retrieved August, Marketö Market, Corp FDCùa, Vehicle HEV, Loan Guarantees, Finance Corporation, retrieved august, august 4, august 4 2005, retrieved august 4, 4 2005, Car Market, website retrieved august, website retrieved, distribution channels, financing loan guarantees, defies slump, global economyùpart, loan guarantees projects, car market, sources financing, china's car,
Approximate Word count = 529
Approximate Pages = 2 (250 words per page)
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