Interesting comparisons can be made between the promotional efforts of the Dannon Company and the online retailer, QVC. Dannon conducts a lot of contests with cash prizes and other types of promotions aimed at the action phase of the AIDA concept. Often, these promotions involve either pull-off sealers with gamepieces imprinted on them or sealers with coupons imprinted on them. These promotions do not appear to be int
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