Kudler Fine Foods Marketing
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Kudler Fine Foods needs to perform marketing research prior to developing its marketing strategy and tactics, because it operates in a niche market that is susceptible to competition, rapid changes in consumer preferences, and the threat of globalization. The company offers both a wide selection of fresh gourmet foods and a comprehensive range of gourmet cooking tools that appeal to upscale customers interested in gourmet cooking. Its niche is specializedùgourmet foods and cooking toolsùand most of its current competitors offer only foods or tools, not both. This gives KudlerÆs a satisfying competitive edgeùfor the time being. Recent surveys, however, show that competition from companies that ship gourmet foods and/or cooking tools via UPS are more convenient for some busy shoppers, marking a need for further market research to determine what portion of KudlerÆs offerings are still in demand and what portion are being overtaken by Internet and catalog-based businesses. In addition, some of KudlerÆs additional services, such as gourmet cooking classes, show lower customer interest than formerly and need to be evaluated in terms of their appeal and profitability. Kudler not only needs to evaluate its products and services in light of marketing research, but also its strategies and tactics for marketing them. In this respect, marketing research is especially valuable, because customer demographics will help them find the appropriate approach f
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Artisanal Cheesesö, Fine Foods, Retrieved March, marketing research, Intelligence Entrepreneurcom, Earthly Delights, competitive intelligence, strategies tactics, Kudler Fine, kudler fine foods, data mining, gourmet foods, kudler fine, gourmet food, gourmet cooking, fine foods, customers gourmet, march 3 2006, web site retrieved, retrieved march 3, site retrieved march,
Approximate Word count = 922
Approximate Pages = 4 (250 words per page)
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